Be Unapologetically You
Sitch is a singer, dancer, and all-around artist from Fayetteville, North Carolina. Sitch is an R&B/Pop-Soul musician who brings passion, vision, and dimension to his music.
Sitch is a singer, dancer, and all-around entertainer from Fayetteville, North Carolina. Sitch (as in 'What's the sitch?') is an R&B/Pop-Soul musician who brings passion, vision, and dimension to his music. He began singing in his church choir at 8 years old, and hasn't stopped using his gift since. He's grown to love the stage, performing in plays, dancing on teams, and ultimately pursuing music independently in 2015, adopting the “Sitch” pseudonym four years later.
Sitch's sound is described as fresh, contemporary R&B with a Dance Pop swing one moment and heavy vibes the next -- an emerging artist with that nostalgic, 2000s-era energy. Sitch wants to bring back music that’s more than a catchy hook – he wants to bring authenticity, vulnerability, and depth to the art he creates. That’s why people love his artistry: to reach the parts of themselves that they feel most deeply and sometimes work the hardest to hide.
Sitch draws his influence from strong performers who always take music and live experiences to the next level, and knows he does the same.
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